APA aipamena

McDonald, M., & Peter Mouncey. (2009). Marketing accountablity: How to measure marketing effectiveness. Kogan Page.

Chicago Style aipamena

McDonald, Malcolm, and Peter Mouncey. Marketing Accountablity: How to Measure Marketing Effectiveness. London: Kogan Page, 2009.

MLA aipamena

McDonald, Malcolm, and Peter Mouncey. Marketing Accountablity: How to Measure Marketing Effectiveness. Kogan Page, 2009.