Cita APA

Baker, M. J., & Michael Saren. (2010). Marketing theory: A student text. Sage Publications.

Citación estilo Chicago

Baker, Michael J., and Michael Saren. Marketing Theory: A Student Text. London: Sage Publications, 2010.

Cita MLA

Baker, Michael J., and Michael Saren. Marketing Theory: A Student Text. Sage Publications, 2010.