Boyd, H. W., Fryburger, V., & Westfall, R. (1964). Cases in advertising management. McGraw Hill Book Co.
शिकागो स्टाइल उद्धरणBoyd, Harper W., Vernon Fryburger, और Ralph Westfall. Cases in Advertising Management. New York: McGraw Hill Book Co, 1964.
एमएलए उद्धरणBoyd, Harper W., et al. Cases in Advertising Management. McGraw Hill Book Co, 1964.
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