APA Zitierstil

Boyd, H. W., Fryburger, V., & Westfall, R. (1964). Cases in advertising management. McGraw Hill Book Co.

Chicago Zitierstil

Boyd, Harper W., Vernon Fryburger, und Ralph Westfall. Cases in Advertising Management. New York: McGraw Hill Book Co, 1964.

MLA Zitierstil

Boyd, Harper W., et al. Cases in Advertising Management. McGraw Hill Book Co, 1964.