Boyd, H. W., Fryburger, V., & Westfall, R. (1964). Cases in advertising management. McGraw Hill Book Co.
Dyfyniad Arddull ChicagoBoyd, Harper W., Vernon Fryburger, and Ralph Westfall. Cases in Advertising Management. New York: McGraw Hill Book Co, 1964.
Dyfyniad MLABoyd, Harper W., et al. Cases in Advertising Management. McGraw Hill Book Co, 1964.
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