Kelley, E. J. (1972). Marketing planning and competitve strategy. Prentice Hall, Inc.
Citación estilo ChicagoKelley, Eugene J. Marketing Planning and Competitve Strategy. New Jersey: Prentice Hall, Inc, 1972.
Cita MLAKelley, Eugene J. Marketing Planning and Competitve Strategy. Prentice Hall, Inc, 1972.
Warning: These citations may not always be 100% accurate.