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Beyond branding how the new values of transparency and integrity are changing the world of brands

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Bibliografiske detaljer
Andre forfattere:	Ind, Nicholas (Editor)
Format:	Printed Book
Sprog:	English
Udgivet:	London Kogan page 2008
Fag:	Brand name products > Business choice > product management

Lignende værker

Beyond branding: how the new values of transparency and integrity are changing the world of products
af: Ind, Nicholas; Editor
Udgivet: (2004)

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Udgivet: (2008)

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Brand management
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Brand society: how brand transform management and lifestyle
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Udgivet: (2011)

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Udgivet: (2009)

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Branding : A practical Guide To Planning Your Strategy
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Harvard business review on brand management.
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Understanding brands
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Brand Failures
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Brand Management
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How to use advertising to build strong brands
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