Haig Matt. (2008). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan page.
Chicago Style aipamenaHaig Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan page, 2008.
MLA aipamenaHaig Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan page, 2008.
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