APA Edition Citation

Haig Matt. (2008). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan page.

Chicago Edition Citation

Haig Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan page, 2008.

MLA Edition Citation

Haig Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan page, 2008.

Warning: These citations may not always be 100% accurate.