APA Edition Citation

Kapferer, J. (2009). New strategic brand management: Creating and sustaining brand enquity long term/4e (4th ed.). Kogan Page.

Chicago Edition Citation

Kapferer, Jean-Noel. New Strategic Brand Management: Creating and Sustaining Brand Enquity Long Term/4e. 4th ed. London: Kogan Page, 2009.

MLA Edition Citation

Kapferer, Jean-Noel. New Strategic Brand Management: Creating and Sustaining Brand Enquity Long Term/4e. 4th ed. Kogan Page, 2009.