APA Edition Citation

Smilansky, S. (2009). Experimental marketing: A practical guide to interactive brand experiences. Kogan Page.

Chicago Edition Citation

Smilansky, Shaz. Experimental Marketing: A Practical Guide to Interactive Brand Experiences. London: Kogan Page, 2009.

MLA Edition Citation

Smilansky, Shaz. Experimental Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page, 2009.

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