Cita APA

Smilansky, S. (2009). Experimental marketing: A practical guide to interactive brand experiences. Kogan Page.

Chicago Edition Citation

Smilansky, Shaz. Experimental Marketing: A Practical Guide to Interactive Brand Experiences. London: Kogan Page, 2009.

Cita MLA

Smilansky, Shaz. Experimental Marketing: A Practical Guide to Interactive Brand Experiences. Kogan Page, 2009.