Buzzell, R. D., & Cox , D. F. (1969). Marketing research and information systems: Text and cases. McGraw Hill Book Company.
Chicago Edition CitationBuzzell, Robert D., and Donald F. Cox. Marketing Research and Information Systems: Text and Cases. New York: McGraw Hill Book Company, 1969.
Deismireacht MLABuzzell, Robert D., and Donald F. Cox. Marketing Research and Information Systems: Text and Cases. McGraw Hill Book Company, 1969.
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