Buzzell, R. D., & Cox , D. F. (1969). Marketing research and information systems: Text and cases. McGraw Hill Book Company.
Style de citation ChicagoBuzzell, Robert D., et Donald F. Cox. Marketing Research and Information Systems: Text and Cases. New York: McGraw Hill Book Company, 1969.
Style de citation MLABuzzell, Robert D., et Donald F. Cox. Marketing Research and Information Systems: Text and Cases. McGraw Hill Book Company, 1969.
Attention : ces citations peuvent ne pas être correctes à 100%.