McIver, C., & Naylor, . G. (1980). Marketing financial services. Institute of Bankers.
Chicago Edition CitationMcIver, Colin, and Geoffrey Naylor. Marketing Financial Services. London: Institute of Bankers, 1980.
Deismireacht MLAMcIver, Colin, and Geoffrey Naylor. Marketing Financial Services. Institute of Bankers, 1980.
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