McIver, C., & Naylor, . G. (1980). Marketing financial services. Institute of Bankers.
Style de citation ChicagoMcIver, Colin, et Geoffrey Naylor. Marketing Financial Services. London: Institute of Bankers, 1980.
Style de citation MLAMcIver, Colin, et Geoffrey Naylor. Marketing Financial Services. Institute of Bankers, 1980.
Attention : ces citations peuvent ne pas être correctes à 100%.