Cita APA

McIver, C., & Naylor, . G. (1980). Marketing financial services. Institute of Bankers.

Citación estilo Chicago

McIver, Colin, y Geoffrey Naylor. Marketing Financial Services. London: Institute of Bankers, 1980.

Cita MLA

McIver, Colin, y Geoffrey Naylor. Marketing Financial Services. Institute of Bankers, 1980.