APA Edition Citation

McIver, C., & Naylor, . G. (1980). Marketing financial services. Institute of Bankers.

Chicago Edition Citation

McIver, Colin, and Geoffrey Naylor. Marketing Financial Services. London: Institute of Bankers, 1980.

MLA Edition Citation

McIver, Colin, and Geoffrey Naylor. Marketing Financial Services. Institute of Bankers, 1980.

Warning: These citations may not always be 100% accurate.