APA Edition Citation

Zaltman, G. (2003). How customers think: Essential insights in to the mind of the market. Harvard Business School Press.

Chicago Edition Citation

Zaltman, Gerald. How Customers Think: Essential Insights in to the Mind of the Market. Boston: Harvard Business School Press, 2003.

MLA Edition Citation

Zaltman, Gerald. How Customers Think: Essential Insights in to the Mind of the Market. Harvard Business School Press, 2003.

Warning: These citations may not always be 100% accurate.