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Marketing as strategy

Xehetasun bibliografikoak
Egile nagusia:	Kumar, Nirmalya
Hizkuntza:	English
Argitaratua:	Boston Harvard Business School Press 2000
Gaiak:	Marketing > Strategic planning

Antzeko izenburuak

Industrial organization : markets and strategies
nork: Belleflamme, Paul
Argitaratua: (2010)

Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation
nork: Kumar, Nirmalya
Argitaratua: (2004)

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
nork: Kumar, Nirmalya
Argitaratua: (2004)

Marketing strategy
nork: Hill,Mark E.
Argitaratua: (2013)

Marketing strategy the thinking involved
nork: Hill, Mark E
Argitaratua: (2013)

Marketing strategy and plans systematic marketing management
nork: Luck, David J
Argitaratua: (1982)

Marketing strategy: a decision-focused approach
nork: Mullins, John W; Author, et al.
Argitaratua: (2011)

Marketing strategy and plans systematic marketing management
nork: Luck, David J.
Argitaratua: (1982)

Market driven strategy process for creating value
nork: Day, George S
Argitaratua: (1990)

Marketing strategy :
nork: Hill,Mark E.
Argitaratua: (2013)

Strategic marketing for non-profit organisations/7e
nork: Andreasen, Alan R.
Argitaratua: (2009)

Industrial organization markets and strategies
nork: Belleflamme, Paul
Argitaratua: (2010)

Marketer's Tool Kit : The 10 Strategies you need to succeed
nork: Harvard Business Review
Argitaratua: (2006)

Strategic marketing channel management
nork: Bowersox, Donald J; Author, et al.
Argitaratua: (2005)

Marketing strategy and uncertainty
nork: Jagpal, Sharan
Argitaratua: (1999)

Strategic marketing: creating competitive advantage
nork: Ford, John; Author, et al.
Argitaratua: (2008)

Marketing strategy
nork: Mishra, Anil; Mishra, Amit
Argitaratua: (2010)

Marketing strategy
nork: Ferrell, O C, et al
Argitaratua: (2003)

Marketing strategy
nork: Ferrell, O C, et al
Argitaratua: (2003)

Chaotic markets: thriving in a world of unpredictability
nork: Coskun Samli, A; Author
Argitaratua: (2007)

HBR's 10 must reads on strategic marketing/
Argitaratua: (2013)

Strategic marketing: a guide for developing sustainable competitive advantage
nork: Xavier, M J; Author
Argitaratua: (1999)

Practical marketing : a step by guide to effective planning
nork: Bangs, David H
Argitaratua: (1987)

Marketing strategies for emerging markets
nork: Nargundkar, Rajendra ; Panda, Tapan K
Argitaratua: (2006)

Strategic market management
nork: Aaker, David A; Author
Argitaratua: (2010)

Fundamentals of marketing
nork: Stone, Marilyn A
Argitaratua: (2011)

Market driven strategy
nork: Day, George
Argitaratua: (1990)

Marketing management strategies
nork: Ferrell, O C; Harline, Michael D
Argitaratua: (2011)

Marketing strategy and management
nork: Baker, Michael J
Argitaratua: (2008)

Frameworks for market strategy
nork: Capon
Argitaratua: (2015)

Modern marketing strategies/
nork: Miller, Finn
Argitaratua: (2019)

HBR's 10 must reads on strategy on strategy
Argitaratua: (2011)

Marketing management analysis, planning and control
nork: Kotler, Philip
Argitaratua: (1984)

Develop your marketing skills /
nork: Richardson, Neil
Argitaratua: (2011)

Making strategy work
Argitaratua: (2008)

Managing with dual strategies
nork: Abell, Derek F.
Argitaratua: (1993)

The geometry of strategy : concepts for strategic management /
nork: Keidel, Robert W.
Argitaratua: (2010)

Contemporary strategy analysis /
nork: Grant, Robert M.
Argitaratua: (2013)

Demystifying strategy : how to become a strategic thinker /
nork: Grundy, Tony, 1954-
Argitaratua: (2012)

Demystifying strategy : how to become a strategic thinker /
nork: Grundy, Tony
Argitaratua: (2012)