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Marketing as strategy

Bibliografiske detaljer
Hovedforfatter:	Kumar, Nirmalya
Sprog:	English
Udgivet:	Boston Harvard Business School Press 2000
Fag:	Marketing > Strategic planning

Lignende værker

Industrial organization : markets and strategies
af: Belleflamme, Paul
Udgivet: (2010)

Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation
af: Kumar, Nirmalya
Udgivet: (2004)

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
af: Kumar, Nirmalya
Udgivet: (2004)

Marketing strategy
af: Hill,Mark E.
Udgivet: (2013)

Marketing strategy the thinking involved
af: Hill, Mark E
Udgivet: (2013)

Marketing strategy and plans systematic marketing management
af: Luck, David J
Udgivet: (1982)

Marketing strategy: a decision-focused approach
af: Mullins, John W; Author, et al.
Udgivet: (2011)

Marketing strategy and plans systematic marketing management
af: Luck, David J.
Udgivet: (1982)

Market driven strategy process for creating value
af: Day, George S
Udgivet: (1990)

Marketing strategy :
af: Hill,Mark E.
Udgivet: (2013)

Strategic marketing for non-profit organisations/7e
af: Andreasen, Alan R.
Udgivet: (2009)

Industrial organization markets and strategies
af: Belleflamme, Paul
Udgivet: (2010)

Marketer's Tool Kit : The 10 Strategies you need to succeed
af: Harvard Business Review
Udgivet: (2006)

Strategic marketing channel management
af: Bowersox, Donald J; Author, et al.
Udgivet: (2005)

Marketing strategy and uncertainty
af: Jagpal, Sharan
Udgivet: (1999)

Strategic marketing: creating competitive advantage
af: Ford, John; Author, et al.
Udgivet: (2008)

Marketing strategy
af: Mishra, Anil; Mishra, Amit
Udgivet: (2010)

Marketing strategy
af: Ferrell, O C, et al
Udgivet: (2003)

Marketing strategy
af: Ferrell, O C, et al
Udgivet: (2003)

Chaotic markets: thriving in a world of unpredictability
af: Coskun Samli, A; Author
Udgivet: (2007)

HBR's 10 must reads on strategic marketing/
Udgivet: (2013)

Strategic marketing: a guide for developing sustainable competitive advantage
af: Xavier, M J; Author
Udgivet: (1999)

Practical marketing : a step by guide to effective planning
af: Bangs, David H
Udgivet: (1987)

Marketing strategies for emerging markets
af: Nargundkar, Rajendra ; Panda, Tapan K
Udgivet: (2006)

Strategic market management
af: Aaker, David A; Author
Udgivet: (2010)

Fundamentals of marketing
af: Stone, Marilyn A
Udgivet: (2011)

Market driven strategy
af: Day, George
Udgivet: (1990)

Marketing management strategies
af: Ferrell, O C; Harline, Michael D
Udgivet: (2011)

Marketing strategy and management
af: Baker, Michael J
Udgivet: (2008)

Frameworks for market strategy
af: Capon
Udgivet: (2015)

Modern marketing strategies/
af: Miller, Finn
Udgivet: (2019)

HBR's 10 must reads on strategy on strategy
Udgivet: (2011)

Marketing management analysis, planning and control
af: Kotler, Philip
Udgivet: (1984)

Develop your marketing skills /
af: Richardson, Neil
Udgivet: (2011)

Making strategy work
Udgivet: (2008)

Managing with dual strategies
af: Abell, Derek F.
Udgivet: (1993)

The geometry of strategy : concepts for strategic management /
af: Keidel, Robert W.
Udgivet: (2010)

Contemporary strategy analysis /
af: Grant, Robert M.
Udgivet: (2013)

Demystifying strategy : how to become a strategic thinker /
af: Grundy, Tony, 1954-
Udgivet: (2012)

Demystifying strategy : how to become a strategic thinker /
af: Grundy, Tony
Udgivet: (2012)