Kumar, N. (2000). Marketing as strategy. Harvard Business School Press.
Stile di citazione ChicagoKumar, Nirmalya. Marketing as Strategy. Boston: Harvard Business School Press, 2000.
Citazione MLAKumar, Nirmalya. Marketing as Strategy. Harvard Business School Press, 2000.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.