Kumar, N. (2000). Marketing as strategy. Harvard Business School Press.
Čikaški stil citiranjaKumar, Nirmalya. Marketing as Strategy. Boston: Harvard Business School Press, 2000.
MLA način citiranjaKumar, Nirmalya. Marketing as Strategy. Harvard Business School Press, 2000.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.