एपीए उद्धरण

Kumar, N. (2000). Marketing as strategy. Harvard Business School Press.

शिकागो स्टाइल उद्धरण

Kumar, Nirmalya. Marketing as Strategy. Boston: Harvard Business School Press, 2000.

एमएलए उद्धरण

Kumar, Nirmalya. Marketing as Strategy. Harvard Business School Press, 2000.