Ramaswamy, V., & Namakumari. (1990). Marketing Management: Planning, inplementation and control (2nd ed.). Macmillan India ltd.
Chicago Edition CitationRamaswamy, V.S, and Namakumari. Marketing Management: Planning, Inplementation and Control. 2nd ed. New Delhi: Macmillan India ltd, 1990.
MLA Edition CitationRamaswamy, V.S, and Namakumari. Marketing Management: Planning, Inplementation and Control. 2nd ed. Macmillan India ltd, 1990.
Warning: These citations may not always be 100% accurate.