APA Edition Citation

Ramaswamy, V., & Namakumary S. (1990). Marketing Management: Planning implementation and control (2nd ed.). Mac millan India Ltd.

Chicago Edition Citation

Ramaswamy, V.S, and Namakumary S. Marketing Management: Planning Implementation and Control. 2nd ed. Delhi: Mac millan India Ltd, 1990.

MLA Edition Citation

Ramaswamy, V.S, and Namakumary S. Marketing Management: Planning Implementation and Control. 2nd ed. Mac millan India Ltd, 1990.