Kotler, P. (1984). Marketing Management/5e. Prentice Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management/5e. New Delhi: Prentice Hall of India, 1984.
Cita MLAKotler, Philip. Marketing Management/5e. Prentice Hall of India, 1984.
Atenció: Aquestes cites poden no estar 100% correctes.