Kotler, P. (1976). Marketing management: Analysis, planning and control/3e (3rd ed.). Prentice Hall of International.
शिकागो स्टाइल उद्धरणKotler, Philip. Marketing Management: Analysis, Planning and Control/3e. 3rd ed. London: Prentice Hall of International, 1976.
एमएलए उद्धरणKotler, Philip. Marketing Management: Analysis, Planning and Control/3e. 3rd ed. Prentice Hall of International, 1976.
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