Cita APA

Kotler, P. (1976). Marketing management: Analysis, planning and control/3e (3rd ed.). Prentice Hall of International.

Citación estilo Chicago

Kotler, Philip. Marketing Management: Analysis, Planning and Control/3e. 3rd ed. London: Prentice Hall of International, 1976.

Cita MLA

Kotler, Philip. Marketing Management: Analysis, Planning and Control/3e. 3rd ed. Prentice Hall of International, 1976.