Cita APA

Kotler, P. (1984). Marketing management/5e (5th ed.). Prentice Hall of India.

Citación estilo Chicago

Kotler, Philip. Marketing Management/5e. 5th ed. New Delhi: Prentice Hall of India, 1984.

Cita MLA

Kotler, Philip. Marketing Management/5e. 5th ed. Prentice Hall of India, 1984.