Kotler, P. (1974). Marketing management/2e (2nd ed.). Prentice Hall of India.
Style de citation ChicagoKotler, Philip. Marketing Management/2e. 2nd ed. New Delhi: Prentice Hall of India, 1974.
Style de citation MLAKotler, Philip. Marketing Management/2e. 2nd ed. Prentice Hall of India, 1974.
Attention : ces citations peuvent ne pas être correctes à 100%.