Cita APA

Kotler, P. (1974). Marketing management/2e (2nd ed.). Prentice Hall of India.

Citación estilo Chicago

Kotler, Philip. Marketing Management/2e. 2nd ed. New Delhi: Prentice Hall of India, 1974.

Cita MLA

Kotler, Philip. Marketing Management/2e. 2nd ed. Prentice Hall of India, 1974.