Kotler, P. (1974). Marketing management/2e (2nd ed.). Prentice Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management/2e. 2nd ed. New Delhi: Prentice Hall of India, 1974.
MLA Edition CitationKotler, Philip. Marketing Management/2e. 2nd ed. Prentice Hall of India, 1974.
Warning: These citations may not always be 100% accurate.