Kotler, P. (1974). Marketing management/2e (2nd ed.). Prentice Hall of India.
शिकागो स्टाइल उद्धरणKotler, Philip. Marketing Management/2e. 2nd ed. New Delhi: Prentice Hall of India, 1974.
एमएलए उद्धरणKotler, Philip. Marketing Management/2e. 2nd ed. Prentice Hall of India, 1974.
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