Kotler, P. (1981). Management: Analysis, planning and control/4e (4th ed.). Prentice Hall of India.
Chicago Edition CitationKotler, Philip. Management: Analysis, Planning and Control/4e. 4th ed. New Delhi: Prentice Hall of India, 1981.
MLA Edition CitationKotler, Philip. Management: Analysis, Planning and Control/4e. 4th ed. Prentice Hall of India, 1981.
Warning: These citations may not always be 100% accurate.