Kotler, P. (1987). Marketing management: Analysis, planning and control/5e (5th ed.). Prentice Hall of India.
Style de citation ChicagoKotler, Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. New Delhi: Prentice Hall of India, 1987.
Style de citation MLAKotler, Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. Prentice Hall of India, 1987.
Attention : ces citations peuvent ne pas être correctes à 100%.