Cita APA

Kotler, P. (1968). Marketing management: Analysis, planning and control. Prentice Hall of India.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning and Control. New Delhi: Prentice Hall of India, 1968.

Cita MLA

Kotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice Hall of India, 1968.