APA Edition Citation

Luck, D. J. (1982). Marketing strategy and plans: Systematic marketing management. Prentice Hall 0f India pvt limited.

Chicago Edition Citation

Luck, David J. Marketing Strategy and Plans: Systematic Marketing Management. New Delhi: Prentice Hall 0f India pvt limited, 1982.

MLA Edition Citation

Luck, David J. Marketing Strategy and Plans: Systematic Marketing Management. Prentice Hall 0f India pvt limited, 1982.