APA Zitierstil

Luck, D. J., & Ferrell, O. (1982). Marketing strategy and plans: Systematic marketing management. Prentice Hall of India limited.

Chicago Zitierstil

Luck, David J., und O.C Ferrell. Marketing Strategy and Plans: Systematic Marketing Management. New Delhi: Prentice Hall of India limited, 1982.

MLA Zitierstil

Luck, David J., und O.C Ferrell. Marketing Strategy and Plans: Systematic Marketing Management. Prentice Hall of India limited, 1982.