APA Edition Citation

Davar, R. (1977). Modern Marketing Management: In the Indian context/4e (4th ed.). Progressive corporation.

Chicago Edition Citation

Davar, Rustom. Modern Marketing Management: In the Indian Context/4e. 4th ed. Bombay: Progressive corporation, 1977.

MLA Edition Citation

Davar, Rustom. Modern Marketing Management: In the Indian Context/4e. 4th ed. Progressive corporation, 1977.

Warning: These citations may not always be 100% accurate.