एपीए उद्धरण

Cundiff, E. W., Richard R Still, & Norman A.P Govoni. (1973). Fundamentals of modern marketing. Prentice Hall of India.

शिकागो स्टाइल उद्धरण

Cundiff, Edward W., Richard R Still, और Norman A.P Govoni. Fundamentals of Modern Marketing. New Delhi: Prentice Hall of India, 1973.

एमएलए उद्धरण

Cundiff, Edward W., et al. Fundamentals of Modern Marketing. Prentice Hall of India, 1973.