APA Edition Citation

Cundiff, E. W., Richard R Still, & Norman A.P Govoni. (1973). Fundamentals of modern marketing. Prentice Hall of India.

Chicago Edition Citation

Cundiff, Edward W., Richard R Still, and Norman A.P Govoni. Fundamentals of Modern Marketing. New Delhi: Prentice Hall of India, 1973.

MLA Edition Citation

Cundiff, Edward W., et al. Fundamentals of Modern Marketing. Prentice Hall of India, 1973.