Schiffman, L., & Leslie Lazar Kanak. (2000). Consumer Behavior/6e (6th ed.). Prentice Hall of India.
Chicago Edition CitationSchiffman, Leon.G, i Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. New Delhi: Prentice Hall of India, 2000.
Cita MLASchiffman, Leon.G, i Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. Prentice Hall of India, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.