Schiffman, L. G., & , L. L. K. (2000). Consumer Behavior/6e (6th ed.). Prentice Hall of India.
Chicago Edition CitationSchiffman, Leon G., and Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. New Delhi: Prentice Hall of India, 2000.
Deismireacht MLASchiffman, Leon G., and Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. Prentice Hall of India, 2000.
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