Schiffman, L. G., & , L. L. K. (2000). Consumer Behavior/6e (6th ed.). Prentice Hall of India.
Chicago Edition CitationSchiffman, Leon G., and Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. New Delhi: Prentice Hall of India, 2000.
MLA Edition CitationSchiffman, Leon G., and Leslie Lazar Kanak. Consumer Behavior/6e. 6th ed. Prentice Hall of India, 2000.
Warning: These citations may not always be 100% accurate.