Schiffman, L., & Leslie Lazar Kanak. (2000). Consumer Behavior/6e (6th Ed.). Prentice Hall of India.
Chicago Edition CitationSchiffman, Leon.G, and Leslie Lazar Kanak. Consumer Behavior/6e. 6th Ed. New Delhi: Prentice Hall of India, 2000.
MLA Edition CitationSchiffman, Leon.G, and Leslie Lazar Kanak. Consumer Behavior/6e. 6th Ed. Prentice Hall of India, 2000.
Warning: These citations may not always be 100% accurate.