APA Edition Citation

Kotler, P. (1988). Marketing management: Analysis, planning and control/6e (6th ed.). Prentice Hall of India.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning and Control/6e. 6th ed. New Delhi: Prentice Hall of India, 1988.

MLA Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning and Control/6e. 6th ed. Prentice Hall of India, 1988.

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