Kotler, P. (1988). Marketing management: Analysis, planning and control/6e (6th ed.). Prentice Hall of India.
Styl ChicagoKotler, Philip. Marketing Management: Analysis, Planning and Control/6e. 6th ed. New Delhi: Prentice Hall of India, 1988.
Citace podle MLAKotler, Philip. Marketing Management: Analysis, Planning and Control/6e. 6th ed. Prentice Hall of India, 1988.
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