Kotler, P. (1984). Marketing managment: Analysis, planning and control/5e (5th ed.). Prentice Hall of India.
Chicago-stil citatKotler, Philip. Marketing Managment: Analysis, Planning and Control/5e. 5th ed. New Delhi: Prentice Hall of India, 1984.
MLA-referensKotler, Philip. Marketing Managment: Analysis, Planning and Control/5e. 5th ed. Prentice Hall of India, 1984.
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