Cita APA

Kotler, P. (1984). Marketing management: Analysis, planning and control/5e (5th ed.). Prentice Hall of India.

Chicago Edition Citation

Kotler, Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. New Delhi: Prentice Hall of India, 1984.

Cita MLA

Kotler, Philip. Marketing Management: Analysis, Planning and Control/5e. 5th ed. Prentice Hall of India, 1984.